As most of you know, Google owns YouTube and it's well known that YouTube helps drive traffic to your site and also is great as part of your backlinking campaign. The way I use videos on my stores is generally in 2 ways. 1. Tutorials. For example, say your site is selling kitchen ware, then some videos demonstrating various kitchen items or some great recipes can be great. 2. Manufacturers. I pick out the top 4-5 brands and look for a suitable video from their YouTube official channel. This last part is important as you don't really want to embed videos from user accounts that may get shutdown or don't have many views. The method to embed the video is: 1. Go to YouTube and select the video you want to include on your site. 2. Click on the "Share" button and then the "Embed" button. 3. Select a Custom size (I use 600px width for most of mine) 4. Copy the code it generates and within the FSB editor, click on the HTML button and paste the YouTube code in. Additionally what I also do is create a YouTube account for each store with at least one unique video (doesn't have to be fancy), then I subscribe to all the major video channel within my niche.